SHIRLEY – After working in the costume and design business for over three decades, longtime town resident Cindy Stone decided to put a label to her name and launched Faire Game Designs last year.
The inspiration behind the name of her custom fashion and costumes design company comes from her “love of fantasy designs both in costumes and eveningwear.”
“I have numerous sketchbooks filled with ideas that I would love to see translated into fabrics,” Stone shared. “It is the creative process that keeps me going through the tedium process of construction and my reward is always the smile on a customer's face when they try on their special creation.”
Stone was born and raised in town and has lived there for most of her life, attending Lura A. White Elementary School and graduating from Ayer High School. She has a bachelor’s degree in arts from the University of Massachusetts Amherst and formally started Faire Game Designs in January of 2022.
Since then, she has enjoyed being part of three charity fashion runway shows produced by JL Plansevents and her beautiful designs have been featured on the covers of fashion publications such as Désir, BEAUTIca, and Milan Weekly.
“Starting the company has been challenging, not because of the work of designing and construction but because of the ever-changing technology platforms for advertising and getting my name out there,” Stone conveyed when asked how things are going so far. “Overall, I have been well received and have been collaborating with photographers, models, singers, cosplayers, pageant queens and actors.”
She currently does all her work at her home, which encompasses sketching, measuring, patterning, cutting, complete construction and final fittings, and her creations encompass a wide variety of styles and types such as whimsical and elegant.
“Inspiration can be a collaboration with the client's ideas, or putting my own spin on a current trend, but mostly I like to create items that highlight a fanciful and fun feature,” Stone said of what moves her. “I believe this comes from my first love of making costumes.”
Stone strives to promote inclusivity when it comes to her models, designing “for all peoples, regardless of their size, ethnicity, or gender.”
One of her muses and models is Lunenburg musician Jacqueline Burns, who Stone describes as “a sweet person and very talented as well.” The fashion designer works with clients individually since she specializes in “custom made items that focus on personal fit.”
“I value every one of the interactions with my customers,” Stone expressed. “As a small business, it means so much to me that I convert a customer to a repeat customer or client. Their glowing praise of my work has helped me continue to build through word of mouth.”
She is currently working on getting a Faire Game Designs website up and running “so that potential clients can have easier access to my design ideas” but for now, people can reach her via email at email@example.com and by following Faire Game Designs on Facebook and Instagram.